"Often things fail only in amount- too this or too that. Too agressive, too argumentative, too arrogant, too arty, too big, too coercive, too confused, too cultured, too dangerous, too limited, too self-conscious, too sentimental, too sloppy, too shy, too subtle, too thin, too little. Too much. The excessive is our preferred value judgement."
This idea of excessiveness in work is what stood out the most for me throughout the entire article. It was the only idea that I truly felt I could agree with and understood why exactly I was agreeing with it. The idea of having everything be bigger and better is engrained into our society, bigger cars, cooler toys, newer computers. Everything must be better than the last. This follows us into our creative process. Causing us to feel the need to top ourselves. The idea of our next work not being even better than our last is considered a failure because our culture forces us to think in this way. This is why, at least for me, the idea of failure isn't "fake" or abstract. Failure is in fact very real. The goal, as we're told, is to do what no one has done. This in itself is a need to progress as much as possible. And, as society tells us, succeeding is achieved by progressing. Everyone fails, it's understood and we know this. Failures do not encourage success, our failures are magnified and will always have a negative light.
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